“Microsoft is buying LinkedIn for the opportunity to leverage these capabilities and combine them with Microsoft’s strong but complementary assets in those three areas.” “The future of productivity is around people, identity and data and the relationships between the them,” said Matt McIlwain, a portfolio manager at Madrona Ventures. That person might receive notification that one of the people in the meeting went to college with a colleague, enabling another level of connection. In touting the synergies of the deal, Nadella gave an example of a customer walking into a meeting scheduled on a Microsoft Outlook calendar integrated with LinkedIn. With LinkedIn, Nadella is solidifying Microsoft’s focus on the business market, where it has retained a much stronger position than it has in the smartphone-centric consumer technology business. Microsoft Corp announced more big cuts to its smartphone business on Wednesday. Microsoft noted that the deal brings in a big new customer base: after adding in LinkedIn, the total potential market size of Microsoft’s productivity and business-process segment sits at $315 billion, up from $200 billion without LinkedIn.Ī Microsoft logo is seen on an office building in New York City in this Jfile photo. LinkedIn and Microsoft both have enormous amount of data about their customers that can potentially be mined to offer automated suggestions and other features that make business processes quicker and simpler. The LinkedIn acquisition could help Microsoft play to its strengths in analytics, machine learning and artificial intelligence, Nadella said on the investor call. It also paid $1.2 billion for business network Yammer in 2012 and $8.5 billion for video-calling tool Skype in 2011. In 2012, it wrote down its aQuantive acquisition by $6.2 billion, and its cumulative writedowns for Nokia total $8.55 billion. Microsoft's LinkedIn buy panned on social and trading sitesįor Microsoft, the LinkedIn deal is a chance to reverse a terrible track record with acquisitions, including paying $9.4 billion for phone maker Nokia in 2014 and $6.3 billion for ad business aQuantive in 2007. The company’s growth has slowed recently and investors have become far more cautious on the high valuations of many tech companies - both of which likely figured into LinkedIn’s decision to sell, analysts said. The company makes most of its $3 billion in annual revenue from job hunters and recruiters who pay a monthly fee to post resumes and connect with people on what’s often known as the social network for business. The deal may also help spur further mergers and acquisitions in the tech sector, where a broad correction is bringing down the prices of public and private companies even as a handful of major players sit on large cash piles.įor LinkedIn, founded in 2002 and launched the following year by Reid Hoffman, one of Silicon Valley’s most-visible investors and entrepreneurs, the sale marks the end of a classic startup run: funding from top-tier venture capitalists, a long period of building the company and developing a revenue base, then a big initial public offering, followed by a roller-coaster stock price and finally an acquisition. “It’s a massive growth play for Microsoft,” said Forrester analyst Ted Schadler. Still, there was cautious optimism that this could be one of the relatively few tech mega-mergers that works out well. Analysts said the price was rich, and Microsoft’s stock closed down 2.7 percent at $50.14. The $196-per-share price tag represented a premium of almost 50 percent over LinkedIn’s stock market value as of Friday, but was still well below the social media company’s all-time high of $270. “There is no better way to realize that mission than to connect the world’s professionals.” “LinkedIn and Microsoft really share a mission” of helping people work more efficiently, said Microsoft CEO Nadella in a conference call with analysts. By connecting widely used software like Microsoft Word and PowerPoint with LinkedIn’s network of 433 million professionals, the combination could enable Microsoft to add a suite of sales, marketing and recruiting services to its core business products and potentially challenge cloud software rivals such as Inc.
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